1. INTRODUCTION
Clotheshow Live is back for 2004 with
a complete re-invention of the world’s largest
fashion event. This December will see a well known fashion
figure head up the show, alongside a whole host of experts
from the worlds of fashion, beauty and style. They will
be on site at various points throughout the duration
of the event to create up to the minute looks and provide
advice on the latest fashion and beauty trends.
To reinforce the event’s dedication to fashion
and style, and to support young fashion talent, Clotheshow
Live, together with Camelot - who are celebrating the
10th Birthday of The National Lottery - is launching
the 2004 Student Designer of the Year Competition. This
initiative aims to seek out and support the most promising,
fledgling fashion talent, giving the opportunity for
one individual to win the award.
The National Lottery is all about making dreams come
true – in the 10 years since its launch, over
1660 millionaires have been created and over £16
billion has been raised for Good Causes transforming
173,000 projects across the UK.
The brief
To celebrate the 10th birthday of The National Lottery,
the entry theme of the competition is centered around
luck and magic. You need to design a celebratory outfit
inspired by the luck and magic of the National Lottery.
Plus, with purple being the colour of luck, one element
of your design must incorporate this colour, e.g. bag,
shoes, pattern, pocket etc.
2. THE PRIZE
- Ten finalists (including the winner) will have the
unique opportunity to showcase their designs on the
Clotheshow Live 2004 catwalk alongside the work of
top British designers.
- Winner will receive a 2 Week internship with leading
British designer Orla Kiely
3. ENTERING THE AWARD
A. SELECTION PROCESS
The selection process is as follows:
- Completion of application form (please see below)
- How would you accessorise your design? Would it
be a couture dress or a tailored suit or something
altogether more flamboyant?
- Sketches and visuals to be accompanied by swatches
and descriptions of materials used.
- All applicants must operate within the UK.
B. JUDGES & JUDGING CRITERIA
- A judging panel of key figures from the fashion
industry include:
- Hilary Alexander (Fashion Director, Daily Telegraph)
- Orla Kiely (Fashion Designer)
- Representative from Camelot Group plc (operator
of The National Lottery)
- Other panel members tbc
The panel will select ten finalists based on the following
criteria:
The design of the outfit
- How forward thinking and directional the piece
is
- The interpretation of the creative brief and The
National Lottery 10th Birthday brand
Also under consideration:
Overall vision, including future plans in fashion
The panel will then decide on one winner at the Clotheshow
Live event in December. If you are chosen as a finalist,
you must be able to attend the show (date tbc) and show
your design on the catwalk
C. TIMINGS
Entry closing date 18th October 2004
Initial judging October 2004
Ten finalists chosen November 2004
Final judging at Clotheshow Live 3rd - 8th Dec
2004
4. CONDITIONS OF ENTRY
A. PUBLICITY REQUIREMENTS
- Award winner will be required to:
- Conduct a minimum of 5 media interviews relating
to Clotheshow
- Live and/or supply quotes on the award for use within
the media
- Allow PR and editorial usage of all samples, sketches,
imagery and name
- The winner (and 9 finalists) must stage a catwalk
show at Clotheshow Live
B. MANDATORY
Terms and Conditions
- This bursary is open to all fashion students operating
within the UK, over 18 years of age. All entrants
must be British trained.
- Only one application per fashion designer
- Designs must be womenswear
- By completing the bursary application, applicants
agree to be bound by the rules and by any other requirements
set out in the promotional material
- Entries are posted at the entrant(s) own risk
- Proof of posting is not proof of delivery
- Last date for receipt of entries is 1st October
2004
- Ten finalists will be notified and invited to the
Clotheshow Live for final judging
- Winner will be expected to participate in publicity,
as detailed above
- The judges’ decision will be final; no correspondence
will be entered into
- Judges will be appointed by Ketchum and Clotheshow
Live
Promoter: Clotheshow Live
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