GURUS worked on the Clotheshow Live account from 2000 until 2005. During this period, many exciting 'creatives' were created to connect to appeal to a fashion conscious UK audience. Along with a high budget offline marketing campaign using television, billboards, press and radio to announce the new brand, the Clotheshow team wanted to offer an online audience a special experience. 

Websites:

Clotheshow Web Site 2001
Clotheshow Web Site 2002
Clotheshow Web Site 2003
Clotheshow Web Site 2004
Clotheshow Web Site 2005

Year on Year, the Clotheshow team looked to expand the brand building work from the previous year. GURUS delivered more visitors and more ticket sales every year. GURUS worked closely with the Clotheshow Live team to create fresh new creatives that used sexy images with subtle, modern styling. Care was taken to ensure that even the traditionally boring sections of the site invoked interaction and were developed as ‘features’. 

The design approach steered the user-interface to take the form of a highly intuitive and naked navigation that allowed users to very simply address their basic user requirements of attaining show information and booking tickets. Streaming video clips supported the online experience to bring home the glitz of the event.

A viral concept based on sending friends an email link to a personalized magazine article was developed within the site to aid website promotion.

An SMS alert service was integrated within the site enabling users to opt-in to receive exclusive offer texts from show exhibitors on the day visitors wished to attend.