Chemistry

Chemistry - worth staying single for

GURUS created the brand identity for Chemistry. The web site specialised in setting up live networking events across the country. The web site offered a match making service and allowed users to communicate with each other.

The mix of online and offline meetings between users was ground breaking. Chemistry also brought "speed dating" and "lock and key" to the UK dating scene.

GURUS was influential in creating the concepts that ultimately made Chemistry, the success that it became.

Originally conceived by Haymarket Exhibitions, the site was so popular as a dating site, that it was bought by DatingDirect.com

The events were so popular that they appeared on the news and were written about in the press.

GURUS maintained the primary account for Chemistry until it was sold to Dating Direct.