Etalents is a stockist of fine luxury giftware and collectables. Authorised and official stockists for many heritage brands including Moorcroft, Daum, Steiff, Jay Strongwater and Loet vanderween.

Etalents is the online trading arm of the boutique Talents of Windsor retail store. Etalents is a stockist of fine luxury giftware and collectables. Authorised and official stockists for many heritage brands.

The team at E-Talents had had a disastrous first attempt at launching their website with another agency. GURUS had provided a new approach and attitude that persuaded the E-Talents team to choose GURUS as the preferred agency for its second attempt at e-commece.

GURUS was commisioned to re-develop the online brand and create a new web site that reflected the quality of the products. A digital brand featured around the E-Talents brand proposition was conceptualised. The concept was designed to portray superiority in terms of consumer proposition, content architecture, delivery and importantly, credibility.

Key communicational elements were emphasised across the concept to provide a ‘user centric’ shopping experience. Attention was  paid to highlighting user tools to facilitate the meeting of core primary business objectives, such as; purchasing chain, new collectibles, joining mailing lists, along with brand positioning statements.

The web site offers, detailed full colour images of each product, detailed product information, useful shopping services, and innovative merchandising through easy-to-use Web pages.

The site is multi currency as it has a large American userbase, which regularly use the site to keep up with newly released limited edition collectibles. Throughout the project GURUS worked closely with E-Talents' small team, providing technical and consultancy support along the way.