Ethnic Now is the first resource of its kind in the world.

It's goal is to be the most valued UK ethnic information resource for its users; keeping mainstream and ethnic media in touch with forthcoming ethnic events and news stories.

Indispensable, personalised content is currently being delivered to over 2,000 news desks, including specific journalists that cover ethnic stories, as well as a growing number of individual subscribers.

Ethnic Now filters and monitors press releases that are submitted to it to ensure that the information provided to our users is of a high content value and as extensive as possible, in terms of breadth and ethnic group representation.

GURUS were commissioned to develop the brand identity and web site for this extremely large web site. Ethnic Now is powered by a purpose built administration console which allows for news contributors to quickly publish their breaking news stories. The console also provides a dashboard which gives immediate usage facts pertaining to the site.