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Case studies

Frankie & Bennys | Website
Deliverables

Brand:
Online Brand identity from brand guidelines.

New Media:

Website design, E-Commerce facilities, search-engine optimisation.

Hosting:
Co-Location Services, Newsletter Engine

Frankie & Benny's brings together the best of classic American Italian style and cuisine. Open from
mid-morning ‘till late, it offers traditional New York-Italian dishes from an extensive menu. Alongside favourites including char-grilled burgers, onion rings, steak, pizza and pasta, are house specialities such as BBQ ribs, lamb shank and seafood dishes.

GURUS have designed and maintained the companies webiste since inception. The latest website keeps alive the brands proposition. The concept was designed to portray superiority in terms of consumer proposition, content architecture, delivery and importantly, usability.

Key communicational elements were emphasised across the concept to provide a ‘user centric’ focus. Attention was  paid to highlighting user tools to facilitate the meeting of core primary business objectives, such as; finding restaurants, buying CD's, joining mailing lists, along with brand positioning statements.

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