Ten Languages, Eight Regions, Three Releases, One Event...

The Challenge

To provide World Cup information and statistics in a collaborative working environment for content generation and translation.

Reuters wished to deliver superior, multi-language, ‘World Cup’ editorial content to its media clients. A format was required that would enable the simple, effective and flexible adoption of content by online clients.

A CD product was requested that would be flexible enough to be used in various digital products, including web sites and interactive productions.

The Solution

GURUS designed and developed a CD Rom based application, which utilized Flash and HTML pages as a way of providing reusable content. The content was structured so Reuters clients could quickly and easily integrate the content within their existing web sites.

The CD's were developed to roll out in three versions, starting with: 'The Build Up', 'Tournament Preview' and 'The Kick Off.' Each version would build on the previous version, providing content providers with up-to-date information.

GURUS utilized its advanced content management solution, to provide Reuters with a tool to deploy and manage content that would require translation in ten different languages including: Arabic, Chinese, Kanji, as well
as English and other European languages.