Background

TIGA exists to represent and to serve the interests of UK games developers and associated businesses. TIGA focus on three sets of operational activities: political representation, generating media coverage and developing services that enhance the competitiveness of its members.

GURUS were appointed to create the website which was funded by the NESTA "Play Together" Initiative designed to help the video games industry maintain its position as one of the UK’s most successful and vibrant creative sectors with a focus on fostering innovation, collaboration and communication between UK video game companies and with other creative industries such as music and film.

The Challenge

GURUS worked with the team at TIGA to create an exciting new brand identity and an engaging new web site. The new site allows companies and individuals to upload talent portfolios and provides the industry with a much needed job board.

The site provides inter industry job swaps; resource sharing as well as offering games resources to other creative industries and even educational placements.

The website supports TIGA’s media and news generation efforts as well as provide a resource to the UK’s video games industry.

The site has been very well received by both the general media and the TIGA membership.