Vodafone
Lighting Up Piccadilly Circus
GURUS and Reuters Media collaborated on a unique outdoor media project for Vodafone to deliver up-to-the-minute, headline news content onto a giant display screen in Piccadilly Circus.
The news content was to be displayed on an enormous, tri-colour LED screen, measuring 35ft in length and 2 ft in width. The news content combined a mixture of UK news, world news headlines, entertainment and sport.
See case study for more information.