The design process addresses the development of the digital environment, encapsulating early visualization of the project and the technical architecture.
Digital branding
Our design team will meet with the client's marketing and design team to understand the brand perception and to ensure that the creative process will conform with existing brand guidelines.
A document will be prepared outlining the creative requirements from an experience, interactive, visual, and navigation perspective, the 'creative brief' from which an Interface Requirement Specification (IRS) is drafted.
From the brief, we will prepare a variety of visual concepts which will be presented to the client and appraised to determine the creative that best delivers the experience sought.
User experience
Emphasis is placed on further defining user goals and providing enhanced intuitive navigation and efficient user processes that will enable tasks to be achieved simply and effectively - the goal is to provide a strong, positive user experience that will promote re-usage, recommendation and positively impact the brand.
Technical architecture
Based on knowledge aggregation during the understanding process, combined with early visualization and functionality requirements, technical architecture schematics are developed that include the hosting requirement.
Determined by the project scope, these can typically include the following documents:
- Software Requirement Specification (SRS)
- Software Design Document (SDD)
- Entity Relationship Diagrams (ERD)
- Database Schematics
- Hosting architecture
Early visualisation
Once the 'look and feel' has been agreed, the solution is demonstrated to the client within a storyboard format often supported by digital mock-ups. The content architecture is clearly defined from both a process and content management perspective. This early visualization of the project allows for further client input at a stage prior to the build process.